Kids Walk campaign to highlight road safety

Written by: Pete Henshaw | Published:
Image: Adobe Stock

​With six children killed or seriously injured on UK roads every day, a road safety campaign is aiming to raise awareness of safe spaces for children to walk in their communities.

The annual Kids Walk campaign is being run by road safety charity Brake and will take place on June 22.

A range of free lesson and assembly plans, activities and Shaun the Sheep road safety posters are on offer to schools taking part.

On the day itself, thousands of school children across the UK are expected to take part in a short, supervised walk to promote important road safety messages.

Children will walk in pairs in crocodile formation within their community, to emphasise the importance of being able to walk without fear or threat from traffic or pollution.

Brake says that, on average, six children are killed or seriously injured on roads in Britain every day – that’s equivalent to a whole classroom of children every week.

Resources also include demonstration materials highlighting what children need to walk safely in their communities, including footpaths, cycle paths, safe places to cross and slow and clean traffic. Brake will provide schools with a template manifesto document that they can use to ask local or national decision-makers to prioritise safe and healthy journeys for children.

Brake has been running walking events for school children at a national level for more than 15 years. The charity is also behind Road Safety Week initiative each November.


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