Open days provide the ideal opportunity to connect parents and prospective pupils with your school. Ultimately, open days should be a lightbulb moment for a parent, where they feel that the school will match their social, inspirational and academic needs.
Open days are a mixture of intentional and ambient stimuli. The intentional stimuli is all the activity your school does pre, during and post the open day to showcase the school.
The ambient stimuli is the subtleties that a family might pick up on – the slight frown of a student when asked about bullying, a lack of passion in the teachers, the slightly shambolic organisation of the events, or the quiet academic and content seriousness of the pupils, the happy pupils in the art room, the general feeling of the school lunchtime, and whether it looks inclusive and friendly, etc.
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