The campaign is based around figures showing that pupils consume half of their daily recommended sugar allowance before the school day begins – including almost three sugar cubes at breakfast time alone. By the end of the day, children consume more than three times their recommended allowance of sugar.
Furthermore, more than a fifth of four and five-year-olds and more than a third of 10 to 11-year-olds are overweight or obese.
In January, Public Health England is sending out more than 16,500 Be Food Smart packs to primary schools, as well as a number of parent packs. They offer curriculum-linked resources focused on healthy food and linked to subjects including English, maths, science, and PSHE.
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