Best Practice

Recruitment: Selling your school

Primary schools with 200 to 600 pupils are the most common school type in England, making for a crowded recruitment market. Imogen Rowley outlines how you can refresh the way you advertise this year and ensure your school stands out

Your job advert is often the first encounter applicants will have with your school, so it needs to be informative, engaging and a good reflection of what you’re about. In the advert (as much as the format allows), always include:

Make a list of 10 selling points about your school and craft your advert around these. These may be obvious, but also consider your location, demographic and what this means, links with other schools, organisations, the community, and provision for pupils with different needs.

Your selling points might also not be your “best” features. Be honest – if your school is underperforming, explain up-front that you are on a school improvement journey. You will then only get applicants who are ready for the challenge, which will benefit you in the long run.

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