Pupil rolls are due to fall notably in the coming years, meaning that promoting our school’s ethos, culture and educational track record will become ever more important – especially for small primary schools.
But how do we go about doing this well? We speak to two experienced headteachers of small primary schools and ask why marketing our schools is essential and get their insights, ideas, and tips.
We discuss general principles of good practice and proactive marketing work as well as some “quick wins” for schools. We talk both short-term and long-term marketing strategies, how to make tight marketing budgets stretch, and how to ensure you capture and communication clearly and effectively your school’s unique selling points and ethos.
We talk about how we can “compete” for pupils from our local communities in the right way and touch upon involving our pupils in promoting the school as well.
Our host as ever is Helen Frostick, a National Leader of Education and a retired primary school headteacher. Her guests for this conversation are:
- Rachel Jones is the headteacher of Kingsley St John’s Primary School, a small school in the heart of Cheshire.
- Tara McGovern is the headteacher of Therfield First School in Hertfordshire, which is a small village first school with 64 children on roll.
You can listen to this episode of the Headteacher Update Podcast above. To hear other Headteacher Update podcasts, or to subscribe for free to new editions, search for 'The Headteacher Update Podcast' in your podcast streaming application of choice. Or visit www.headteacher-update.com/podcasts/
For details about The Headteacher Update Podcast, or to suggest future topics, email editor Pete Henshaw at pete.henshaw@markallengroup.com