The campaign features resources including lesson plans, two new films co-created with school children, and a song in a bid to make teaching road safety lessons easier and more accessible.
The first documentary-style film follows a group of school children as they act out how to cross the road safely after learning to use the Stop, Look, Listen, Think code. The second film follows another six children on their different journeys to school, including walking, cycling and scooting. They explain their tips for getting to school safely in the form of a new road safety song.
The first resources are for ages three to six and will be available from November 20, in time for Road Safety Week (November 20 to 26).
The next two phases for ages seven to 12 and 13 to 16 will follow in the new year.
- To register interest in the resources, visit http://think.direct.gov.uk/signup and for Road Safety Week details, go to www.roadsafetyweek.org.uk